Brand foundations
Positioning, visual direction, naming support and the strategic choices that make a brand feel inevitable.
Independent creative studio · Bend, Oregon
Brands with a
point of view.
Strategy, identity, websites and visual worlds for founders who want to look as distinctive as the work they do.
Viewwork ↓
Selected work / 34 pieces
Designed to be
remembered.
Identity, packaging, digital design, campaigns and complete visual systems—from the first idea to every place your customer meets your brand.
What I do
Identity systems
Logos, color, typography, icons, infographics and practical guidelines that keep every touchpoint unmistakably yours.
Digital experiences
Websites, ecommerce, interface concepts, screen mockups, email campaigns and responsive assets for web, tablet and mobile.
Creative direction
Campaign concepts, image sourcing, packaging, print, presentations, event materials and production-ready assets.
Signature package · Limited introductory rate
The Total
Concept.
One cohesive creative direction for the idea you’re ready to bring into the world—whether it’s a personal project, a new brand, a product or a service.
$500Complete package
Retail value$1,499
- 01Brand concept
Creative direction, color palette, typography and a focused visual identity.
- 02Logo design
A primary logo and simplified secondary mark, prepared for digital and print use.
- 03Website design
A polished, mobile-responsive one-page website designed around your offer and audience.
- 04Product label design
A coordinated primary label system ready to adapt across your product line.
- 05Custom domain
One standard available domain, registration and connection included for the first year.
Everything is designed together, so your idea enters the world looking intentional from day one.
Book The Total Concept ↗Limited introductory pricing. Premium domains, ecommerce, printing, photography, ongoing hosting and additional pages are not included. Final scope is confirmed before work begins.
A selection from the archive
Bornthirty-threeBodhi TreeMarmaladeTangiEAitherLos Angeles
Tracy Jones · Founder + Creative Director
Experience shaped
by curiosity.
I’m a freelance graphic designer and visual artist with a rare mix of design instinct, brand-side experience and entrepreneurial fluency.
I establish the look and feel for websites, social media, mobile, print and wearable experiences. I work within existing brand guidelines or build the system from the ground up—creating layouts and interaction models that reinforce a brand’s voice through every visual touchpoint.
My work spans logos, icons, infographics, data visualization, production assets, component libraries, email marketing, presentations and interactive event materials. I collaborate closely with business and technical teams, organize the details, and translate complex ideas into clear, compelling design.
Now based in Bend, Oregon, I’m especially drawn to independent hospitality, wellness, lifestyle, food, fashion and purpose-led businesses ready for a sharper point of view.
Website design + development
Built to live
in the world.
Five distinct businesses. Five digital identities shaped around a specific audience, offer and point of view.
Have a project in mind?